When you commission a site, you will want to know not just what it will do but also what it will look like. They are equally important, and the two aspects -- functional design and graphic design -- must work together.

The graphic requirements can make a substantial difference to the total project cost, depending on how much needs to be created specially for the website and how much it is possible to work with relevant materials you already have like brochures or photos. For more details on this process see getting your website looking right.